Caring for Stray Animals: LVJU in Action
At LVJU, we believe that love is never just one form. It exists not only in the bonds between people, but also in the care we extend to the most vulnerable lives around us—especially stray animals. This May, as 520 approaches, a day that has come to symbolize love in China, we decided to express our feelings in a different way. We visited the Jiaojiang Dog Love Shelter Station and donated a batch of dog food, as a small but sincere way to show our love and support for the stray dogs living there.
Stray animals have long been a focus of public concern. Many of them face serious survival challenges due to illness, malnutrition and lack of shelter. As a company that strives to act with warmth and responsibility, LVJU has always remembered its mission: not only to provide users with quality products and services, but also to actively give back to society. By reaching out to help stray animals in need, we hope to let care and kindness spread into every corner of the community.
Today, the shelter is home to more than a thousand dogs. Dog food alone can reach around 200 kg per day, which puts enormous pressure on daily food supplies. Our donation was aimed at easing part of that burden and helping to ensure that these small lives have basic food security. For us, this is a very direct and practical way to turn compassion into concrete support.
Our connection with the Jiaojiang Dog Love Shelter Station began in 2023. From our first donations of dog food, rice and other supplies, to later joining adoption events together, and now once again sending material support, every step has been LVJU’s way of expressing respect and care for life.
During these visits, we have witnessed many deeply moving scenes. Dogs that once wandered the streets, homeless, sick or disabled after accidents, have gradually found safety and comfort. Under the patient care of “Auntie Wang” and the shelter team, the fear and helplessness in their eyes has slowly faded, replaced by trust and a renewed hope for life.
Rescuing stray animals is a complex and long‑term social challenge. It requires the full commitment of a dedicated group of people, but it also needs the attention and participation of the wider public. We hope that, in the future, more and more people will pay attention to stray animals, care about their survival, and take part in helping them. LVJU will continue to uphold its public‑welfare values, passing on love and kindness through real actions, and staying involved in stray animal rescue efforts. Even if our strength is modest, we believe it can still contribute to the broader cause of public good.
This 520, we invite you to join LVJU in openly showing love to stray animals—and to work together, with love, to bring an end to homelessness for them.